A top web-based retailer of custom fashion and accessories, Bluefly launched Eyefly, a completely new company focused on eye wear. What is actually different with this new business is that consumers can get multiple frames and prescription lenses online because of their relatively low price tags when compared with most typical eyewear shops. Eyefly was influenced by the principle that not all eyewear is created the same hence they made it certain that their site can support their unique needs. To make this happen, Eyefly worked with Ron Bongo and CorraTech in employing the functionalities and flexibility of Magento to create a revolutionary eCommerce website.