A premier web-based retailer of custom made apparel and add-ons, Bluefly launched Eyefly, a totally new company centered on eyewear. What exactly is different with this new company is that shoppers can get multiple frames and prescription eyewear over the Internet because of their fairly low price as compared with many traditional eyewear retailers. Eyefly was motivated by the proposition that not all eyewear is made equal hence they made it certain that their website can support their unique requirements. To make this happen, Eyefly worked with Ron Bongo and Corra Technology in utilizing the functionalities and flexibility of Magento to make a revolutionary eCommerce Internet site.